by Geno Prussakov | Sep 22, 2016 | blog |
It’s not a question of whether to pay influencers for marketing you, or not (as their time and effort deserves to be rewarded), but rather: how to adequately compensate for influencer marketing? Earlier this month I read an article which suggested that, unlike...
by Geno Prussakov | Sep 20, 2016 | blog |
In anticipation of our inaugural Influencer Marketing Days conference in New York City (on November 14-15, 2016), I am excited to announce a series of speaker interviews which will be published here, on the conference’s blog. The first interview I conducted with...
by Geno Prussakov | Sep 16, 2016 | blog |
As of today, we are starting our weekly digest of influencer marketing-related news, articles, noteworthy blog posts, researches, and more. Every Friday I will be personally curating the preceding 7-days’ worth of influencer marketing content, and the Influencer...
by Geno Prussakov | Aug 30, 2016 | blog |
“If you wish to converse with me,” said Voltaire, “define your terms.” Whether we are talking philosophy or marketing, arriving at clear definitions of the terms we use is the task to tackle right from the outset. The last thing you want to...
by Geno Prussakov | Aug 17, 2016 | blog |
Today I am thrilled to announce that most of our 2016 agenda is now compiled. The inaugural Influencer Marketing Days show — which is set to take place in New York City on November 14-15, 2016 — is going to feature nearly 20 speakers from an array of...
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