Influencer Marketing Days Conference - New York - Day 1 - Monday, September 25th, 2017
A panel discussion with diverse companies will dissect their success stories of working with influencers for content creation and building brand awareness. Nick Lamothe of Reebok, Jennifer Dwork of Book of the Month, and Mike Filbey of Butcherbox will discuss the strategies they have employed for success, the pitfalls they have experienced, and what they see for the future of this provocative marketing channel.
Social media and digital communication rules, strategies and approaches change weekly, continuingly recreating the playbook for success. How do Influencers deal with this continuous change when their business is dependent on these platforms and consumers changing habits? What are their hints, tips and hacks for staying ahead of the curve. Hear it first hand from successful influencers, which platforms, content formats and new tech they find the most successful for them and most engaging for their followers, what do they see coming next, and how brands can be most successful in the Wild West of influencer marketing.
Hearing how the most popular brands engage with influencers is inspirational, but how do you develop an influencer marketing program without a Fortune 100 budget? Large brands have entire teams that manage influencers - how do marketers at startups navigate and build an influencer network while wearing many other hats? In this session, you’ll walk away with the keys to start and scale an influencer program, including: (a) narrowing your channels of focus, (b) tools to make your search easier, (c) maintaining your database, (d) jump-starting and building relationships. Learn from Silicon Valley startup Nima, who was in the trenches and leveraging influencers to build buzz before their first product launch.
Email marketing is one of the most effective ways to reach customers today. According to the Direct Marketing Association, for every $1 spent on email marketing, the average return on investment is $44.25.
For many marketers and business owners, email marketing is (and will continue to be) the most important channel any business can use to continually get their name in front of their past and present clients. It’s consistent, targeted, effective, inexpensive and is the #1 activity on the internet – even over using a search engine. It’s also the #1 activity on mobile devices.
Influencer Marketing Days Conference - New York - Day 2 - Tuesday, September 26th, 2017
Clarins has been a leader in luxury skin care for over 60 years. The US marketing team wanted to extend on initial success found in a 2016 influencer campaign, #worththewrinkle, by leveraging influencer efforts as part of their ongoing marketing mix– both to drive social awareness and produce authentic content for owned channels. Maria Bertorelli, VP Marketing of Clarins and Matthew Myers, CEO of Tidal Labs will walkthrough how an “influencer CRM” automates relationships with influencers to produce 100s of high-quality posts, pictures and short videos each month. Attention will be paid to ROI & efficiency improvements for influencer efforts managed either in-house or with partner vendors.
As a company in the past 18 months we've collectively worked with over 1,000+ influencers, in over 300 branded campaigns. A recent campaign with Topps Digital, Kairos increased their DAU by 350%, monthly revenue by 300% in just a seven day period. This campaign generated over 27m+ YouTube Views, with millions of impressions on social. This app then reached #1 in the UK, #1 in Spain and #2 in the USA Sports section. Topps have re activated Kairos on all their apps since. A recent campaign with Gameloft, Kairos generated over 10m+ YouTube Views, propelling the app in the appstore, with a huge success for the client. Gameloft have re activated Kairos on further apps since.
There has been little research work done to date that digs deeper into better understanding how to optimize impact from influencer marketing and video content. gen.video and Geometry Global are unveiling the first ever results of a broad survey of more than 1,000 shoppers to aid brands and influencers on what types of content, which platforms and what level of audience size have the greatest impact on purchases. The study used traditional survey techniques, and advanced facial coding technology to observe respondents as they watched different types of influencer videos, including reviews, lifestyle and charitable to measure impact, brand engagement and purchase intent.
Live video is a powerful medium. It’s unpredictable, captivating and viral by nature. It’s no wonder influencers are turning to live to engage their followers and why brands are starting to incorporate it into their marketing strategies. Live video is a unique category sandwiched between traditional TV and social media. What makes live video different than recorded, is that it allows for interaction and the ability to bring viewers into the program in real time in a way TV or recorded video can't. For this reason, live video requires a new set of rules and batch of influencers. We will focus on a brand case study showcasing real data, conversion and the power of live video!
Word of mouth is the oldest form of marketing, and Influencer marketing is just WOM in the digital form. As an industry, IM started as a PR activity aligning PR success metrics, but now generally resides within digital teams where proof of ROI is a must. With more brands turning to IM, Jenni will look at the transformation of IM from PR to digital. She will also address challenges that brands are having head on and discuss engagement metrics, data and most importantly tools that allow brands to capture actionable metrics around sales, purchase intent and more.