What Google’s Acquisition of FameBit Means for Influencer Marketing
In 2013 David Kierzkowski and Agnes Kozera started FameBit. With time it developed into a platform that connected brands with influential content creators on an array of social media platforms (such as YouTube, Instagram, Facebook, Twitter, Vine, and more). The idea...
read moreInterview with Rakuten’s Adam Weiss on State of Influencer Marketing
In continuation of our pre-show speaker interviews series, I was delighted to sit down and chat with Adam Weiss, GM & SVP of Rakuten Affiliate Network, who will be speaking on Day 1 of our 2016 New York show. Together with Apu Gupta of Curalate and Kamiu Lee of...
read moreInfluencer Marketing Day: Resources, Tools, and Dispelled Myths
Our weekly digest of new influencer marketing content on resources, tools, interviews, and other relevant articles and posts.
read moreKamiu Lee on Influencer Marketing Fallacies, Opportunities and Value
Ladies and Gentlemen, I am delighted to bring you the newest of our speaker interviews -- one with Kamiu Lee of Bloglovin’. She was kind enough to answer a few my questions, leading up to her Influencer Marketing Days 2016 panel on The Innovation Shift to Empower...
read moreAnn Smarty on Influencer Marketing Myths, Mistakes, and Opportunities
She is one of truly outstanding digital marketing experts who juggles so many balls at once that it's hard for me to wrap my head around how it is even possible. Just as it was with Lee Odden, I really wanted to see Ann Smarty speak at our inaugural Influencer...
read moreInfluencer Marketing Day: Strategy, Key Performance Indicators, Interviews
Another week flew by, and in continuation of our Friday tradition to post digests of interesting influencer marketing posts on IMD's blog, I am happy to bring you this newest edition of "Influencer Marketing Day." As always, the order is only chronological... Unlock...
read moreInterview with Impact Radius’ Todd Crawford on Influencer Marketing
Todd Crawford has worked in online marketing for some 20 years (contributing to the success of such companies as Commission Junction, oneNetworkDirect, and currently Impact Radius). He has spoken at most of my AM Days conferences (keynoting one too), and I am pleased...
read moreInfluencer Marketing is About Leveraging Authenticity
Yesterday, Collective Bias Tweeted: True influencer marketing is about content and storytelling, not reviews #influencermarketing — Collective Bias® (@CollectiveBias) September 27, 2016 At first, I thought of Tweeting something concise back; but the more I thought of...
read moreInterview with Lee Odden, Influencer Marketing Thought Leader
If you are involved in digital marketing, you've probably heard his name before. CEO and Co-Founder of TopRank Marketing, online marketing strategist, author, keynote speaker, Lee Odden has been on the forefront of digital marketing innovation for years. I really...
read moreThe Most Important Characteristic of an Influencer Is…
Let's play a game, whereby the Influencer Marketing Days blog would open up to ideas on what makes up the most important characteristics of valuable influencers. There are no wrong answers here. Just share what you believe to an important characteristic,why you think...
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