Laura Smous: “Marketers Don’t Control Buyer’s Journey. Consumers Do”
My today's guest is Laura Smous, Head of Product Marketing at TapInfluence. On the second day of our inaugural Influencer Marketing Days show in New York (which kicks off just two short weeks from now!) she will unveil the trends that will drive influencer marketing...
read moreInfluencer Marketing Day: New Influencer Marketing Regulations, Tips, and Tools
Our weekly update from the influencer marketing community. This week’s post discusses new influencer marketing platforms, regulations, and tips and tools to get the most out of your influencer marketing campaign.
read moreStephanie Robbins: “Influencer marketing is anything but easy”
My today's interviewee is Stephanie Robbins who is going to speak at the upcoming Influencer Marketing Days on "how to educate and guide an influencer to get active consumers to your site versus an interesting story staring your brand." Question: While the concept is...
read more5 Ways to Integrate Social Media and Influencer Marketing
So you want to work with influencers to leverage your social media marketing campaign. But you’re not sure where to start, or what kind of content you should create....
read moreBarbara Rozgonyi on Public Relations, Influencer Marketing, and More
Nearly six years ago, I met her during a conference panel where we co-presented on personal branding. Much has changed since then, but we've kept in contact, and I was thrilled to have her willingly accept my invitation to speak at the very first Influencer Marketing...
read moreInfluencer Marketing Day: Influencer Marketing Trends to Live By
We’re back to bring you another week of updates from the world of influencer marketing. This week’s Friday Digest hones in on key trends to keep up with and tips for “doing it right.” As Jay Baer makes clear in his interview (see below), influencer marketing is not...
read moreGary Kibel on Liability and the Legal Side of Influencer Marketing
There is hardly a more important subject than legal compliance in influencer marketing. Brands that are found noncompliant often pay dearly for taking things lightly. Gary Kibel, partner with the law firm of Davis & Gilbert LLP, who will address legal compliance...
read moreJay Baer: “Influencer Marketing is a lot harder than most believe”
My today's guest is Jay Baer, president of Convince & Convert, New York Time best-selling author, expert in customer service, podcaster, and (ready for this?) "the most re-tweeted person in the world among digital marketers." To my great pity, he isn't able to make it...
read moreInfluencer Marketing Day: Getting the Most from Influencer Marketing
Our weekly recap of interesting articles on influencer marketing. This selection covers posts on how to make the most out of influencer marketing.
read moreMax Ciccotosto of LightInTheBox on Influencer Marketing Strategies
My today's interviewee is Max Ciccotosto, Head of Global Growth at Light In The Box. On Day 1 of our inaugural New York show he will present strategies for Scaling your Influencer Marketing Globally; but to get you acquainted with Max's approach I sat down with him...
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