by Geno Prussakov | Nov 1, 2016 | blog |
My today’s guest is Laura Smous, Head of Product Marketing at TapInfluence. On the second day of our inaugural Influencer Marketing Days show in New York (which kicks off just two short weeks from now!) she will unveil the trends that will drive influencer...
by Geno Prussakov | Oct 27, 2016 | blog |
My today’s interviewee is Stephanie Robbins who is going to speak at the upcoming Influencer Marketing Days on “how to educate and guide an influencer to get active consumers to your site versus an interesting story staring your brand.” Question:...
by Geno Prussakov | Oct 25, 2016 | blog |
Nearly six years ago, I met her during a conference panel where we co-presented on personal branding. Much has changed since then, but we’ve kept in contact, and I was thrilled to have her willingly accept my invitation to speak at the very first Influencer...
by Geno Prussakov | Oct 20, 2016 | blog |
There is hardly a more important subject than legal compliance in influencer marketing. Brands that are found noncompliant often pay dearly for taking things lightly. Gary Kibel, partner with the law firm of Davis & Gilbert LLP, who will address legal compliance...
by Geno Prussakov | Oct 18, 2016 | blog |
My today’s guest is Jay Baer, president of Convince & Convert, New York Time best-selling author, expert in customer service, podcaster, and (ready for this?) “the most re-tweeted person in the world among digital marketers.” To my great pity,...
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