We’re back to bring you another week of updates from the world of influencer marketing. This week’s Friday Digest hones in on key trends to keep up with and tips for “doing it right.” As Jay Baer makes clear in his interview (see below), influencer marketing is not easy but these articles can help provide guidance to maximize campaign effectiveness and avoid common pitfalls.
Also featured this week: What are the hottest social media platforms for influencer marketing campaigns (spoiler alert: Snapchat) and how are big brands like Starbucks utilizing influencer marketing to push new products?
Today’s post features news from Thursday, October 13 to Wednesday, October 19. The articles are in chronological order.
Max Ciccotosto of LightInTheBox on Influencer Marketing Strategies
October 13, 2016 with Max Ciccotosto
Influencer Marketing Days’ Geno Prussakov Max Ciccotosto of Light In The Box. At Influencer Marketing Days’ New York show, he will present strategies for scaling your influencer marketing globally.
Four Key Trends Within the World of Influencer Marketing
October 13, 2016 by Nikki Gilliland
Working with social influencers has become commonplace for brands over the past few years, particularly in the fashion, beauty and lifestyle sectors.
Influencer Marketing Isn’t Broken, You’re Just Doing It Wrong
October 13, 2016 by Brendan Lattrell
Word-of-mouth marketing is nothing new, but digital influencer marketing is… and all parties involved have a lot to learn still. Which is why many brands are approaching influencer marketing the wrong way.
Eight Reasons To Invest In Influencer Marketing
October 13, 2016 by Forbes Agency Council
Eight Forbes Agency Council members share how influencers can help you reach your audience.
8 Influencer Marketing Trends That Will Lead You To Success
October 16, 2016 by John Hall
Influencer marketing has skyrocketed in the past year, but you can’t just start throwing money at the strategy without understanding the trends that shape it.
How Much Do Fashion Bloggers Earn Per Instagram? Prepare To Be Staggered
October 17, 2016 by Amie-Joe Locke
It’s official guys, if you want to get rich you need to have at least 1 million followers on Instagram.
How to Run Awesome Snapchat Influencer Campaigns
October 17, 2016 by Timothy Armoo
Snapchat is the hottest social media platform for marketers in years. In a similar way to how YouTube, Vine and Instagram produced a portfolio of social media stars, it appears that Snapchat is following the same playbook fostering a new crop of digital influencers with millions of audiences.
Starbucks Demonstrates Influencer Marketing with YouTube Star Coffee Taste Test
October 18, 2016 by Nash Riggins
Starbucks is using influencer marketing to push its latest blends, tapping YouTube stars to help promote their products in this influence marketing example.
Jay Baer: “Influencer Marketing is a lot harder than most believe”
October 18, 2016 with Jay Baer
Like all overheated marketing concepts, Influencer Marketing is a lot harder to do well than most people believe. Learn from Jay Baer’s practical tips in this interview.
4 Questions to Kickstart Your Influencer Marketing
October 19, 2016 by Katie Gaab
To earn customer trust, more brands are turning to influencer marketing. But not everyone is doing it right. Learn how from Heidi Sullivan and Carrie Morgan.
UK Influencers Flout Disclosure Rules on Branded Posts
October 19, 2016 by Grace Caffyn `
Influencer marketing is winning a bigger slice of brands’ budgets. But on Instagram, that’s not always obvious.
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