We’re pleased to bring you this week’s update of 13 articles and blog posts from the influencer marketing community. This week’s post discusses new influencer marketing platforms, regulations & guidelines, and tips and tools to get the most out of your influencer marketing campaign. What should you do to enhance your influencer marketing strategy and what tactics should you avoid?
Today’s update features news from Thursday, October 20 to Wednesday, October 26. The articles are in chronological order.
A True Fairy Tale: Finding an Influencer Who Is ‘Just Right’ For Your Brand
October 20, 2016 by Steven Benanev
We’ve all heard a bedtime story about a young girl who trespasses on the property of an unassuming family of three bears who’ve gone for a stroll while waiting for their porridge to cool. Now if we view Goldilocks’ decision-making process through the lens of the entertainment marketer, there’s a lot to be learned besides a lesson on unlawful entry.
4 Exciting Ways Influencers Can Turbocharge Your Marketing
October 21, 2016 by Eric Lam
Influencer marketing is exploding onto the scene. It’s the hottest topic—all the rage—we need to be doing it now! Wait, hold on a second. What exactly is it again? Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually.
9 Sizzling Influencer Activation Tips from Lee Odden #MPB2B
October 21, 2016 by Caitlin Burgess
Discover actionable tips and advice for getting the most out of your influencer marketing efforts and keeping your connections hot.
Why Your New Business Needs to Market on Instagram
October 21, 2016 by Brandon Leibowitz
Instagram is among the top social media platforms due to the large user base and abundance of visual content. You may have noticed plenty of brands interacting with their fans on this channel. And it’s clear that they’re getting plenty of benefits from this choice. But will it work the same way for a newly established business?
4 Marketing Tools to Help You Cut Through Social Media Noise
October 21, 2016 by Ashwini Pai
The phrase information explosion was first used in 1964 as part of a New Statesman article, but the phrase is relevant and even more so in today’s world. According to a study, we are on track to producing 44 zettabytes of data by 2020. Amidst this chaos, how do you get your message through to your target buyers?
FTC Urged To Crack Down On ‘Influencer Marketing’ Aimed At Kids
October 21, 2016 by Wendy Davis
Campaign for a Commercial-Free Childhood and other groups tell the FTC that some forms of digital ads, including “influencer marketing,” are inherently deceptive when directed at children.
Pinterest Edges into Influencer Marketing
October 21, 2016 by BI Intelligence
This week, Pinterest launched “Pin Collective,” a new feature that connects brands with Pinterest’s top content creators.
The Power of Influencer Marketing for Small Businesses
October 24, 2016 by Tao Lin
Influencer marketing could be a cost-effective way for small businesses to get people talking about their brand.
Influencer Marketing Dos and Don’ts — From Influencers
October 24, 2016 by Heather Fletcher
Brands are working with a new breed of celebrity endorsers — the Internet “influencer.” Usually followed by consumers for expertise on a certain topic, these influencers have large audiences who marketers would like to reach. To that end, marketers pay influencers to endorse their brands. Here’s some advice for brands, straight from the influencers.
When Too Much Control Can Lead to Trouble with the FTC
October 24, 2016 by Amy Callahan
One of the most common questions I get from clients who are new to influencer marketing is, “How much control can I have over the content?” The short answer to this question is, “not a lot unless you want the FTC to come after you.”
Barbara Rozgonyi on Public Relations, Influencer Marketing, and More
October 25, 2016 with Barbara Rozgonyi
Barbara Rozgonyi talks about influencer marketing’s place in the overall digital marketing ecosystem, as well as on the opportunities for brands to explore.
Influencer Marketing: 5 Tips to Use This Tactic in 2017
October 26, 2016 by Heike Young
These days, almost every time I open Instagram or peruse brands’ content on Snapchat, I notice influencer marketing. Its prevalence has surged over 2016, and I think 2017 will be the year we see this tactic and term hit the mainstream. Influencer marketing is when companies partner with digital.
5 Ways to Integrate Social Media and Influencer Marketing
October 26, 2016 by Shane Barker
There are plenty of options for those who wish to integrate influencers into their social media marketing. Learn five strategies and the benefits of each.
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