We’re pleased to bring you another week of news and updates, featuring the latest from the influencer marketing community. From what makes a successful influencer marketing campaign, to how to measure and improve your influencer ROI, and much more, this week’s update focuses on how to make the most out of influencer marketing.
Today’s post features news from Thursday, October 6 to Wednesday, October 12. As usual, the articles are in chronological order.
Out with The Old, In with The New(ish): Altering Marketing Tactics to Make The Customer #1 Again
October 6, 2016 by Matt Roche
In today’s competitive landscape, finding the right technology to invest in to keep customers loyal to your brand can seem like a daunting task. Matt Roche, Founder and CEO at Extole explains how often, it’s just a matter of integrating new tools into your existing marketing tactics to reposition the customer as your top priority, in turn ensuring that they keep coming back for more.
Adidas on Redefining Influencer Marketing through Dark Social
October 6, 2016 by Charlotte Rogers
Dark social squads of hyper-connected brand advocates are fueling Adidas’ bid to become the “hottest social currency” in football.
Kamiu Lee on Influencer Marketing Fallacies, Opportunities and Value
October 6, 2016 with Kamiu Lee
Influencer Marketing Days’ Geno Prussakov interviews Kamiu Lee, discussing influencer marketing fallacies, opportunities, and value. Kamiu Lee will be speaking at Influencer Marketing Days’ NYC launch event on “The Innovation Shift to Empower Emerging Influencers and Brands.”
What Makes a Successful Influencer Marketing Programme?
October 7, 2016 by Pierre-Loïc Assayag
Behind the vast majority of influencer marketing fails, are two root causes: one philosophical and one operational, writes Traackr.
Influencer Relations: The Latest War between Marketing and Public Relations
October 7, 2016 by Stephen Waddington
The battle lines are being drawn for the ownership of influencer relations as both marketing and public relations set out their strategies.
Ignore Influencer Marketing at Your Own Risk
October 7, 2016 by Randy Apuzzo
The millennials have taken the reins as the buying power in the United States. And whether you believe in generational differences or not, the consumer behaviors that have emerged in the last decade are here to stay.
Interview with Rakuten’s Adam Weiss on State of Influencer Marketing
October 11, 2016 with Adam Weiss
Adam Weiss, GM & SVP of Rakuten Affiliate Network, talks about the state of influencer marketing, as well as the challenges and opportunities it presents in this interview with Influencer Marketing Days’ Geno Prussakov. Weiss will be speaking at Influencer Marketing Days’ 2016 event in NYC on “The Innovation Shift to Empower Emerging Influencers & Brands.”
9 Ways to Measure and Receive ROI from Influencer Marketing
October 11, 2016 by Sarah Ware
Contrary to popular belief, it is actually possible to measure consumer actions following engagement with influencers.
How to Get Value out of Influencer Marketing
October 12, 2016 by Brad Howarth
Social media’s explosion has resulted in a host of new influencers impacting the way brands are perceived, but how do you navigate the confusion to secure the right approach?
Will Sponsored Content Disclosures Hinder Influencer Marketing?
October 12, 2016 by Sarah Ware
By following a few simple guidelines, brands can ensure sponsored posts receive equal if not more engagement than non-sponsored posts.
How to Prove—and Grow—Your Influencer Marketing ROI in 2017
October 12, 2016 by Krystal Overmyer
Influencer marketing packs a powerful punch—but proving its ROI can be a nightmare. Set your content strategy up for success in 2017 with these tips.
JPMorgan Chase Taps Influencer Family for How-To Videos
October 12, 2016 by Patricio Robles
In an effort to get more of its customers to use its digital banking features, JPMorgan Chase is getting into the influencer marketing act.
What Google’s Acquisition of FameBit Means for Influencer Marketing
October 12, 2016 by Geno Prussakov
Acquisitions of influencer marketing platforms help (a) validate the industry and (b) evangelize it as a powerful way to market your brand or product.
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