Another week flew by, and in continuation of our Friday tradition to post digests of interesting influencer marketing posts on IMD’s blog, I am happy to bring you this newest edition of “Influencer Marketing Day.”
As always, the order is only chronological…
Unlock the Power of Influencer Marketing
September 23, 2016 by Marion Boeri
Influencers are creative content producers who have become celebrities online. They’re social media-savvy, frequently Millennials, original voices who use digital media platforms to develop and promote their personal brands. Marketers are partnering with them to infuse personality into their brands.
Why Your Content Marketing Needs an Influencer Strategy
September 23, 2016 by Ural Cebeci
At its core, good influencer marketing is about borrowing the trust that an influencer has established with his or her audience. This is trust that the person has built over time by being an active and authentic part of a given community, and few brands can hope to establish such rapport on their own.
Reverse Influencer Marketing: Reaching The Younger Generation
September 26, 2016 by Georgia Sandars with Liam Harrington
The last decade has been a period of unprecedented change, with platforms and marketing techniques changing constantly. The newest generation of consumers has a totally different outlook to audiences even five years ago.
The Most Important Characteristic of an Influencer Is…
September 26, 2016 by Geno Prussakov
When analyzing influencers, look at the engagement which is two-fold (i) the degree to which the influencer is involved with her audience, and (ii) the involvement of the audience with the influencer’s efforts.
[Infographic] The Value of Influencer Marketing
September 27, 2016 by Alex Direnzo
Influencer marketing is quickly becoming a major part of the social marketing strategies for many marketers and agencies a like. With digital marketing spend increasing every year, more and more dollars are being devoted to influencer marketing programs due to their potential for significant ROI yields with often less resources.
Interview with Lee Odden, Influencer Marketing Thought Leader
September 26, 2016 with Lee Odden
Influencer Marketing Days’ Geno Prussakov interviews Lee Odden who gives an in-depth look into what influencer marketing represents and where it is headed.
Is It Possible to Build ‘Affinity at Scale’?
September 28, 2016 by Nicolas Chabot of Traackr
Influencer marketing is becoming a key area of attention for chief marketing officers who want to increase the impact of their brand on social media. But is it possible to build true ‘affinity at scale’?
Influencer Marketing KPIs
September 28, 2016 by Francesca Cruz of TapInfluence
When it comes to influencer marketing KPIs, the better the influencer/brand relationship, the better the results. When you combine the two successfully, campaigns can flourish and drive up to 11x ROI.
Interview with Impact Radius’ Todd Crawford on Influencer Marketing
September 29, 2016 with Todd Crawford
To engage & work with influencers, you need a comprehensive plan – one that includes measurements which show whether they drove sales or provided brand lift
How to Win Friends and Influence People
September 29, 2016 by Catherine Turner
Our biggest influencers are no longer just distant Hollywood stars; they’re people who look and act like us. And there’s a whole industry out there dedicated to helping marketers get the most out of them. So, how can brands hit the mark with influencers?
These are the ten articles that stood out for us.
If I have missed a noteworthy piece, though, please do submit it via the “Comments” area below and we will happily consider it for inclusion as well.
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