As of today, we are starting our weekly digest of influencer marketing-related news, articles, noteworthy blog posts, researches, and more.
Every Friday I will be personally curating the preceding 7-days’ worth of influencer marketing content, and the Influencer Marketing Days’ blog will reflect my selections.
To make things a little special in our first “Influencer Marketing Day” digest, I am hereby spotlighting 10-days’ of really interesting influencer marketing news, guides, case studies, and articles (in chronological order).
Influential Not Infuriating: 10 Tips to Simplify Your Influencer Marketing Strategy
September 6, 2016 by Matt Donegan
So, let’s talk social influencers. Over the last few years we have seen a rise in these over the top, excitable, hipster like figures – and we bloody love it. Brands are throwing money towards influencer marketing, and it’s becoming essential to have a strong strategy. Here we’ll outline some overlooked points to help you understand influencer marketing, which are so simple, anyone could grasp them.
Influencers and Their Role in the Affiliate Marketing Mix
September 6, 2016 by Gemma Robinson
A key skill for the modern marketer is being able to evaluate and adapt new digital marketing technologies. In no time at all, entire new industries sprout up around the latest digital buzzword. Knowing when to jump on the bandwagon and when to let it pass by is essential.
The Philosophy Behind Influence Marketing (and Why It Matters)
September 7, 2016 with Kristen Matthews
Kristen Matthews, Influencer Marketing Expert, joins the Influence Pros Podcast to discuss the philosophy behind influencer marketing, niche audiences, and authenticity.
4 Ways to Tie Influencer Marketing Campaigns to Revenue
September 8, 2016 by Gracelyn Tan Ladd
“Working with influencers is so expensive. Are you sure they’re worth it?” If you’ve encountered this question before, you’re not alone. Influencer marketing’s popularity has skyrocketed, but not every person in every agency or company has seen the cold, hard numbers of how much revenue influencers can bring in. It’s time to put those concerns about influencer marketing and ROI to rest. Four tools to tie your influencer campaigns to sales are in this post.
How Dell Approaches Integrated & Authentic Influencer Marketing
September 8, 2016 by Ashley Zeckman of TopRank Marketing
Learn about Dell’s approach to influencer marketing as presented by Shelley Ryan and Lauren at Content Marketing World.
Influencer Marketing Brings Relationship Building Into Digital Age
September 8, 2016 by Sarah Jones of Luxury Daily
The traditional luxury branding model is being challenged as consumers crave transparency and opportunities for participation from labels, forcing brands to let go of some control over their messaging. This move away from exclusivity is evidenced in influencer marketing, in which brands trust handpicked individuals with desirable social media followings to share their story in their own voice, creating content that appears more authentic than brand posts.
Groups Press FTC to Crack Down on Instagram Influencer Marketing
September 8, 2016 by David Kirkpatrick of MarketingDive
A group of organizations including Public Citizen, the Center for Digital Democracy, Commercial Alert and the Campaign for a Commercial-Free Childhood have written a letter to the Federal Trade Commission (FTC) requesting an investigation into celebrity influencer campaigns on Instagram that don’t include proper ad disclosures.
The Intrigue of Influencer Marketing
September 9, 2016 by Leigh Andrews
Interview on influencer marketing with Davin Phillips of Celebrity Services Africa.
When Amplifying Influencer Content, It’s OK to Pay
September 9, 2016 by Amy Callahan of Collective Bias
Thoughts on why and how marketers should use paid social to get more eyeballs on influencer content.
Influencer Marketing Isn’t B2B or B2C
September 12, 2016 by Laura Smous
The writing is on the wall; the B2B and B2C paths to purchase are converging. Smart B2B marketers are already testing the waters, or at least asking questions about how this might work for their brands. Influencer marketing is finally penetrating the B2B market, and there are some very natural reasons why.
5 Examples of Influencer Marketing Done Right
September 14, 2016 by Lauren Friedman of Adobe
Adobe Digital Marketing blog presents five examples of influencer marketing campaigns done well and what we can learn from those companies that did it right.
Infographic Reflecting the Impact of Influencer Marketing
September 14, 2016 by NetImperative
Influencer marketing has become increasingly important as social media stars start to eclipse TV celebrities as part of a cost-effective and sustainable marketing strategy. This new infographic looks at the impact on businesses.
3 Ways Influencer Marketing Impacts Your SEO
September 14, 2016 by Brandon Leibowitz
Influencer marketing can promote your brand more effectively than paid advertising. But did you know it can also be a boon for your SEO?
How Micro-Influencers Are Impacting Traditional Marketing
September 15, 2016 by Shane Barker
It’s not about the quality of your product but more about your ability to market your product’s excellent features in a way that will resonate with your audience. Emotion often plays a role in this.
3 Inherent Influencer Benefits From Twitter’s New Updates
September 15, 2016 by Holly Pavlika of Collective Bias
Twitter announced in May that changes were on the way regarding how users met the 140-character limit. Those changes could arrive as soon as Sept. 19. So what do these changes look like, and how do they affect the way users—particularly brands and influencers—interact on Twitter? In short, brands can have more productive interactions with customers, and influencers working with brands now have more promotional opportunities at their fingertips.
Publishing Brands & Social Influencers: The Perfect Union
September 15, 2016 by Rich Routman
Finding the right influencers for your brand, including ones that reflect your tone and voice, is a data-heavy practice that takes research, trial and error and the focus of an audience development team. It is important to make sure that any influencer you partner with has a workable connection with your brand and comes across as a seamless integration and not a paid poster. The most successful brand/influencer relationships are honest, organic and authentic and have a common ground that simply makes sense.
Marketers to Spend $1.7 Billion on Snapchat Advertising in 2018
September 15, 2016 by Patrick Kelly of Smart Insights
Brands are utilising the growth of the Snapchat platform joining forces with high-profile influencers to place their products in front of the increasingly difficult to please demographic of 18-34 year olds. As a result, advertising revenue for Snapchat predicted to rise 2873% in the next 3 years
So, there you have it… seventeen noteworthy web articles with news, case studies, and “how to” information on influencer marketing.
If I have missed anything, please chime in below and we’ll be happy to add more quality content to this list.
Recent Comments