Here’s our weekly recap of the most noteworthy articles, blogs and podcasts covering all aspects of influencer marketing. In this week’s recap authors cover everything from the basics of “what is an influencer” to looking at the long-term value of influencers. Enjoy and happy reading.
Why Influencer Marketing is Eating the Cake of Traditional Advertising Budgets
September 14 2016 by Ed East
Marketers are constantly adjusting their strategies to pinpoint the best ways to reach consumers through digital channels. Nowhere has this been more prevalent than the boom in influencer marketing, which has seen a huge surge in popularity in recent times. Let’s face it, Zoella is now a household name to many of us, and she’s not alone.
Launching Successful Influencer Marketing Strategies
September 16, 2016 by Alex Ditty
Take advantage of these strategies to humanize influencer marketing for your brand. We recently wrote about how we’re working to make influencer marketing more human, part of that process is evangelize our message to all who will listen.
Influencer Marketing 2016
September 19, 2016 by Lauren, Impression
As digital PR professionals, we’re increasingly using influencer marketing techniques to secure coverage across the web, put our clients’ products in front of the right audiences and achieve high quality, external links to their websites.
Podcast: Finding and Activating Influencers
September 21, 2016 by Marcus Johnson and Bryan Yeager
This episode of Behind The Numbers; explores some of the nuances of influencer marketing in a Skype discussion with Kate LaVail, a social scientist and senior account supervisor at the research and consulting firm Research Data Insights (RDI), and Tim Burke, the CEO of audience insights software provider Affinio.
Maximizing The Long-Term Value Of Influencer Marketing
September 21, 2016 by Stephanie McCratic
Influencer marketing is simply word-of-mouth at scale. Here’s how to get it right.
Brands Tapping Multicultural Influencers
September 21, 2016 by Michelle Dziuban
Last week, Digiday published a post about how brands have started tapping into multicultural influencers to reach this niche demographic. This all surfaced when L’Oreal tapped Muslim YouTuber, Amena Kin, for a True Match foundation video.
4 Keys to Winning with Social Media Influencers
September 22, 2016 by Jay Palter
Building a strong social media influencers network is the foundation for a powerful word-of-mouth strategy.
Social Influencers Continue To Jump On the Brand-Wagon
September 22, 2016 by Jason Mander
Earlier this month, ISBA, the body representing UK advertisers, launched a contract template for brands wishing to formalize their relationships with vloggers and social influencers.
A Guide to Success with Influencer Marketing
September 22, 2016 by Joe Griffin
New audiences and instant trust are among the benefits of influencer marketing.
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